April 2017 Update: The New Plunge seems to be discontinued and is no longer mentioned on the S&K Manufacturing website.
A plunger replacement hit the market in June. The New Plunge, by S&K Manufacturing, is a piece of straight, flexible plastic that fits into the toilet drain. According to a press release [expired link removed], the New Plunge is easier to clean and store than a traditional plunger.
S&K recommends the following techniques for the New Plunge:
1. Prior to flushing: New Plunge allows you to prevent your toilet from clogging by using the “slice-and-dice” method on waste so that the toilet will not clog.
2. After flushing: Use the New Plunge as you would a plunger.